As a Business Owner or a Divorce With Dignity provider, many factors contribute to your success — from your business plan to your ability to market yourself effectively; however, none of your goals would be possible without your clients or customer base. As a result, it’s important that you find a way to express your appreciation for your clients — especially during the holiday season!
With that in mind, here are some simple ways in which you can show your clients that you are thankful for them this Thanksgiving (and beyond!).
Start by wishing them a ‘Happy Thanksgiving.’ The first step towards showing your clients some appreciation this Thanksgiving is to just wish them happy holidays in the first place. Thankfully, there are various ways in which you can do this. For example, you could schedule a Thanksgiving post onto your social media pages, expressing your gratitude and asking them how they are spending the holidays. You could also send out a quick email – ensuring that you address all clients by name. By addressing your clients directly, as opposed to opening emails with a generic ‘hello,’ you’re showing them that you value them on an individual level. Alternatively, you could even pick up the phone to wish them a happy Thanksgiving.
Be as personable as possible. Though it’s easy to overlook this critical element of customer care and just focus on the deliverables, it really pays to be personable in business. It shows your clients that you truly care about them, as you have made a real effort to get to know them on a deeper level. This will help you to develop a foundation of trust, which will help your clients through the divorce process and increase the likelihood of them recommending your services to others. Thankfully, there are various ways in which you can take your relationship with your clients to the next level – no matter what time of year. For example, if they had spoken to you about their Thanksgiving plans, ask them a few days later how it went or if they enjoyed the activities they participated in. Remembering things they talk about and referring to them at a later date shows that you are really listening to them – and clients will appreciate this attention to detail. You may even put a reminder in your favorite tracker to do this.
Hand out small gifts. For centuries, we’ve handed out gifts to others to show our appreciation. Handing out gifts to your clients is another great way to show your appreciation for them — and you don’t necessarily have to spend a lot of money on these gifts for them to have an impact. Sweet treats such as chocolates, cookies, or even cakes often go a long way (as most people are a sweet tooth at heart). Alternatively, you could also hand out small gifts that feature your company’s branding so that each time they use these products — they think of you.
Don’t save the ‘thanks’ to Thanksgiving. While Thanksgiving is the time of year when we are most encouraged to show that we are thankful for those around us – if you want to keep your current clients happy and bring in more clients, you should make it a point to demonstrate your gratitude all year round. This goal is easier to achieve than you might think; you simply have to drop the occasional message now and then to your client to express your thanks. For example, you could send a short message after your meeting thanking them for their time and letting them know you look forward to speaking to them again. Alternatively, if you have finished working on your case, you could send a small message of thanks afterward.
