Creating and promoting a professional image can be a bit more challenging for a divorce business because divorce lawyers tend to have a bad rep. But that’s because a divorce is an extremely emotional process and that tends to color people’s perception. Your task is to make them see past the ugly aspects of divorce and recognize your considerable professional acumen.
So, what are some marketing ideas you can use to make your practice a success? First and foremost, you need to make sure you don’t get lost in the crowd and that means having a look for your business that is eye catching and unique. You want to create a logo that grabs people’s attention and can then be used in a number of places…from stationary and give away items to ads and, of course, your website.
Having a website that looks professional and is user friendly is the key to any effective marketing strategy these days, whether you’re promoting a divorce business or any other kind of business. You need to have a web presence and you want to make sure that potential clients can find it easily and move around it smoothly so that they can get all the information they need.
Of course, web presence doesn’t end with a website. For individual attorneys and small practices alike, one of the best marketing ideas is to use social media effectively. Facebook, Twitter, LinkedIn and the like are all great ways to reach a large audience of potential clients and get your name known. But social media will only work for you if you use it properly. It’s not enough to just have your own page; you need to update it regularly with information that will interest your potential client base.
You can also contribute blog posts or articles relating to the divorce business on relevant sites with a link to either your social media page or your website or both. That way, you’ll establish yourself as an expert in the field that people can trust. This is a great way to not only draw in potential clients but also build up a sense of trust and confidence, helping to dispel those clichés about divorce attorneys.
With all of these marketing ideas about maintaining a web presence it’s easy to think that traditional marketing is no longer useful, but that isn’t the case. In fact, print advertising in local papers and the yellow pages, as well as attending networking events and doing your marketing face-to-face can still work perfectly well and you should never overlook these avenues.
So, if you are considering starting up your own divorce business, you shouldn’t be intimidated. Look into all of the possibilities for marketing your practice and take it one step at a time. Before you know it, the clients will start coming and your practice will take root and begin to bring you significant rewards.
The author of this blog is not an attorney and the information contained in these blogs should not be considered legal advice. The information provided here is based on the experience of the author and some of her clients whose actual names are not mentioned. Do not hesitate to seek the advice of an attorney if you have any legal questions.
