Social media is an efficient and affordable communications channel to reach your local divorce services target audience.
Word-of-mouth is the best way to grow your divorce services business offline and social media is the best way to build your divorce services business online. It empowers you to reach potential clients with your philosophy of peaceful divorce, and educate your audience on why they, or someone they know, should choose you to help them through a divorce.
To make your social media presence effective, here are five social media best practices for your divorce services business.
1. Set Your Goals
Write down your social media goals so you can refer to them, and update them as needed. Not knowing what results you are looking for makes it hard to measure the success of your social media efforts. It also makes it more difficult to know what platform(s) you should be using and what types of postings you should be making.
For example:
Are you trying to drive traffic to your website?
Do you want to build relationships with potential clients that will allow them to develop a positive image of you and your business?
Would you like them to share your content with others?
Figuring out what you want your audience to do enables you to use your social media time and resources wisely.
2. Identify Your Target Audience & Where They Reside
The first step is to define your target audience and then find out where they hang out in the social media. To do this, locate the search bar on each platform and try typing in your business name, your competitors’ names and industry keywords and see what results you get.
Now look at what you wrote down for the results you want to see from your social media strategy. Try to match them up to the platform that is most likely to accomplish your goals from the chart that follows.
Combining the knowledge you have gained about your target audience, which social media places they frequent, and which social media platforms align with your goals will show you which platform(s) will get you the results you want.
3. What To Say & How Do You Say It
You always want to give your audience useful and relevant content, and multiple ways to interact with you. Variety is important to keeping the level of interest high. Try to work in current events or seasonal themes and vary your content often. Make use of interesting images and photos, and always add descriptions, captions or comments.
Engage with your audience in a personable way – you are more than a business; you are a human being! Let them connect with you as one and get to know you. Make sure you tell them your purpose in being on that particular platform, and tell them what you want them to do.
- Ask a question and ask them to post their answers
- Ask them to visit your website for further information
- Ask them to share your content with others who may benefit from it
- Ask them to take a survey
4. Consistent Interaction Is Key To Social Media Engagement
Once you have started engaging with your audience, you need to stay active on the social media platforms that your target audience frequents. Schedule a consistent time for you to read comments from your audience and respond to them. Don’t be upset about any negative comments – see it as an opportunity to address their concerns and turn their experience into a positive one. This will boost your personal and business reputation. Also, make sure you respond quickly – social media moves fast!
5. Manage Your Social Media Presence.
If you are on multiple social media platforms, you will need a way to keep track of your various profiles and posts. One way is to use an “aggregator app” to manage them all in one place. You can post to multiple platforms from one site, as well as read comments, and respond to them from that one site. Here are a few to check out.
Take Away
Nearly two-thirds of U.S. Internet users regularly use a social network. Incorporating these social media best practices into your marketing strategy for your divorce services business will help your potential clients find you.
If you are a legal professional looking to start your own divorce services business or looking to expand your current legal business, then the Divorce With Dignity Network maybe for you. We offer ongoing marketing training and support on topics such as this one on social media. If you would like to learn more about the many benefits of joining our Network, please visit us at PeacefulDivorceBusiness.Com.
