A “brand” is often thought of as a company's name, logo, or design. But it is more than this. “Branding” is the cumulative experience a person has with a company's product or service, and the perception that it builds in his or her mind. The aim of...
Now that you’ve decided to start your own divorce legal services business, you will want to find the best name for it. Choosing the right name can be daunting for new entrepreneurs because there are so many things to consider. Should you go with a...
You want to start your own divorce services business, but you're just not sure if it's the right time. Maybe you're hesitant to give up the “security” of your regular job, or are unsure if you have all the skills you need. Perhaps your life is so...
For a divorce services business, or any type of service business, referrals are critical to success. Paul and Sarah Edwards, who authored the book Getting Business to Come to You, state that up to 45% of most service businesses are selected by...
I've been thinking about how to encourage paralegals to become independent and enjoy the benefits of owning a legal services business, and I was fortunate enough to have a conversation with Kerry Spence, a certified paralegal and registered Legal...
Have you ever wondered if you are the entrepreneurial “type”? Do you envision entrepreneurs as the type of people who pitch their unique ideas for a product or business to a panel of tough tycoons like on the reality series Shark Tank? If you...
In a recent conversation with San Francisco Bay Area attorney and mediator Joann Babiak, we were talking about what attorneys should keep in mind when accompanying a client to private mediation. Joann, who also has a background in psychology as...
Millions of people dream about escaping the 9-to-5 grind. Some get serious enough to look for a business opportunity that turns them from an employee into a self-employed entrepreneur running their own business. The lure can be summed up in one...
What's small, lightweight, and something you should carry with you at all times? Your business card. Because you never know when the opportunity to connect with someone about your business might arise. Perhaps in a conversation you learn that...
Sometimes I'm asked why I decided to open my own divorce legal services business. The next question is: Why go to the trouble of starting a business instead of just getting a job in the legal field? Well, I'll tell you. I like the freedom, and I...
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