In the age of information, having a website is not a “nice-to-have” for a divorce services business; it’s essential.
Your website acts as your digital storefront, your marketing platform and your social media hub, enabling you to reach, convince and influence your potential divorce services clients.
Why your divorce services business needs a website
1. You Need the Power of the Internet to Reach Your Audience
The Internet has fundamentally changed the way in which people find, discover, share, shop, and connect. Translation: Your customers are no longer waiting for you to find them – they are actively looking to find you!
- More than half of all U.S. residents and more than three-quarters of all U.S. adults are online.
BLOGHER, APRIL 2011, PEW RESEARCH, MAY 2010
- One third of U.S. consumers spend at least three hours online every day.
US CENSUS BUREAU, MAY 2011
- Why blogging is a powerful “must” for your website
THE MEDIA AUDIT, OCTOBER 2010
Your potential clients and search engines love content generated through blog posts. For potential clients, blog articles help them understand your services and stay up on the latest happenings with your business and peaceful divorce news. Search engines use blogs to index each blog post page for specific keywords, and then direct people searching on your keywords to your website. Blogging builds traffic and awareness of your business.
- B2C (Business to Customer) companies that blog generate 88% more leads per month than those that do not.
HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
2. You Need to Advocate Your Peaceful Divorce Philosophy and Business
Most people are not aware of the divorcing options available to them today. Peaceful divorce, while not a new divorce option, has not been around as long as the traditional legal establishment. For many people, the usual default action after deciding to get a divorce is to go get a lawyer.
Having a voice to communicate your divorce philosophy to your local market is really only possible with a website presence. The cost of having your own website is the least expensive way to advocate for peaceful divorce and promote your own peaceful divorce business services.
Today lawyers, mediation firms and online-forms-only companies are using the Internet to grow their business. You need to be doing the same just to maintain an equal competitive position in your marketplace.
3. You Need to Demonstrate Caring for Your Audience
Divorce is an emotional and life-changing event. Even if the divorcing parties are reasonably amicable, it is human nature for people to want more than a computer and a legal form to help end their marriage. The most important element for anyone considering or seeking a divorce is to find someone who cares. Adversarial lawyers and online form services do not care. Divorce With Dignity Providers do.
Divorce With Dignity Providers not only care, they provide personal service in a welcoming and safe place as they guide clients through the divorce process. This personal, caring approach provided by legal professionals who are knowledgeable and experienced in traversing the legal maze is the best divorce option for those seeking a peaceful divorce. There is no better way to network with this target audience than with social media. People seeking advice on divorcing use social media in the same way they use offline referrals from their friends to obtain information and recommendations about where to get help.
4. You Need to Engage With Your Audience
Your website can do this better than any other marketing tool at the lowest possible cost. Internet marketing tactics such as search engine optimization (SEO), blogging, social media, website lead generation and lead nurturing are more cost-effective than traditional forms of marketing, and give you the opportunity to build relationships online.
Recognizing that your sales prospects have active social media accounts on Facebook, Twitter and LinkedIn it is no longer optional – it is a “must”.
Nearly 2/3 of U.S. Internet Users
Regularly Use a Social Network
SOURCE: EMARKETER, FEBRUARY 2011
- 93% of U.S. adult Internet users are on Facebook.
BLOGHER, APRIL 2011
- Marketers who spent six hours a week or more using social media and engaging/sharing content on it saw 52% more leads than those who did not.
SOCIAL MEDIA EXAMINER, 2011
- Companies that use Twitter average double the amount of leads per month than those that do not.
HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
5. You Need to Have a Cost-Effective Way to Build a Network of Sales Leads and Referral Sources
Do you have a way to capture sales prospects and leads? If the answer is no, then you need not just a website, but one equipped with the means to generate sales leads and provide you with a way to nurture those leads and convert them into sales.
Offers of quality content on a lead-generating website will educate your prospects, and help them get smarter about peaceful divorce services. By providing them with this advice, you can lead them to understand how your services could assist them in divorcing peacefully.
- According to an MIT study done with InsideSales.com, 78% of sales that start with a web inquiry go to the company that responds FIRST!
- According to a DemandGen report, nurtured leads produce – on average – a 20% increase in sales opportunities versus non-nurtured leads.
- According to Forrester Research, companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead.
Takeaway
The Divorce With Dignity Network can assist you in developing your own successful peaceful divorce business. The right kind of lead-generation website will help you dominate the divorce services market in your local area.
