What’s small, lightweight, and something you should carry with you at all times?
Your business card. Because you never know when the opportunity to connect with someone about your business might arise. Perhaps in a conversation you learn that someone has decided to start divorce proceedings, or that a friend or relative of the person you’re talking to has made this decision. It’s the perfect time to tell them how you help people get through the divorce process in the most peaceful, cost-effective, and supportive way. At the end of the conversation, you can ask permission to offer your business card.
In this age of social media connections, some may think that the business card is obsolete, but this is not at all the case. Face-to-face contact is still the best way to build rapport, and the sharing of your business card strengthens the association. Your business card helps people remember you, and can be even more powerful when it provides them with links to your social media presence.
Business cards have changed over the years. They used to be pretty basic and standard, on plain white cards that were filed in a Rolodex or stuck in the back of a drawer. Nowadays they are more graphically oriented, and can be a tool to intrigue as well as inform a potential client.
Some ideas to keep in mind when designing your divorce legal services business card are:
- Keep it simple and straightforward. Include information that enables a person to connect with you – phone, office address, email address, your website, and social media links
- Make it subtle. Nobody wants to feel the card is shouting at them.
- Make it easy to read. Use sans serif fonts, and limit your choice of fonts to one or two. Don’t go below a 10-point font size. Avoid placing text on top of a strong photograph.
- Use color, but don’t overdo it. Pick one dominant color and one or two recessive colors that all complement each other.
- Include a brief description of what you do – just a short phrase that people will easily remember. Let it pique their interest and make them curious to learn more about you on your website.
- Consider putting your head-shot on the card. When you hand someone your business card, you are creating an association. When they look at the photo on your card at a later time, it will help them remember the conversation.
- Don’t ignore the back of the card – put it to good use! You can add a logo, a simple image, or additional information. Or leave it blank and use it to write a short reminder of what you discussed.
There are other ways to use your divorce legal services business card besides handing it out to potential clients. Many business owners attend networking meetings where the exchange of business cards is one of the goals. The best way to do this is to learn about the people you meet there, ask how you can help them and ask for their business card. It’s likely they will then do the same for you. This is especially effective if you can make associations with people who have businesses different from but related in some way to your own business. By building relationships with these people, you can become referral partners where you both would refer potential clients to each other. For example, a divorce legal services business could make referrals to mediators or counselors, and vice versa.
Your business card can be a great marketing tool to make people aware of your business and what services you offer. It can have an even greater impact if you are associated with a well-known business name like Divorce With Dignity. The name is succinct yet clearly descriptive, and easy to remember. But the best reason to have this name on your business card is that it means you are an affiliate owner with great training and support on your side. Come to our website to take a tour and learn about the many great advantages that becoming part of our Divorce With Dignity Network offers you.
The author of this blog is not an attorney and the information contained in these blogs should not be considered legal advice. The information provided here is based on the experience of the author and some of her clients whose actual names are not mentioned. Do not hesitate to seek the advice of an attorney if you have any legal questions.
