Is your divorce services business listed on various local search platforms, if not you are likely losing clients to your competitors.
Google says 97% of consumers search for local businesses online. Search engines are cultivating small business local listings and advertising to grow their business here is where you can benefit.
We’ve listed 10 online sites that you might want to consider to promote your divorce services business. There are several major platforms, some smaller ones, and sites that are based on user reviews. Listings are free, although some offer paid upgrades or advertising.
The most well-known, Google Places for business is a local small business platform. You can post your business information, including business updates, hours and photos. Also, you can check what people are saying about your business and respond to client reviews. There is a fee for locally targeted advertising through Google AdWords Express.
Bing Business Portal
Another major search engine, Bing has millions of users searching for businesses and services in their local area, and allows you to reach customers who may not be on Google. Claiming your business listing allows you to include your business services, hours, location, contact info, etc. as well as upload photos. Your business listing will be displayed on both PC and Mobile devices.
Yahoo! Marketing Dashboard
Yahoo! calls its Marketing Dashboard your “command center for monitoring and analyzing your marketing efforts, building your reputation, and discovering new opportunities”. It is specifically designed for the small business owner, and makes use of colorful charts and graphs to help you get the information you need. It has a free service called “Local Visibility” which searches through over 100 search engines and directories and shows you which ones list your business. It also identifies additional sites where you are not currently listed, but might want to be. Your divorce services business will automatically be included in the Yahoo! Local directory. Also offers paid advertising options.
- Local Visibility Pro – submit your business info in bulk to over 100 search engines and directories
- Reputation Tracker Pro – access to mentions and reviews of your business from up to 8,000 sources
It includes a public profile page with the possibility of more than 150 details about your business. Tips for optimizing your business listing are provided.
Besides the usual business profile listing (with as much detail as you like), Hotfrog allows you to use your social media login to sign up. You can then post updates to your social networks directly from Hotfrog. You can also post coupons to build clients.
Your content can include images, reviews, ratings, and more, Nokia helps you connect with potential customers. Your business will appear on Nokia Maps, which helps people searching for local businesses. Nokia Maps has web and mobile presence and direct clients in your area right to your office.
With more than one million registered users and 87 million company profiles, Manta claims to be the world’s largest online community for promoting and connecting small businesses. With so many business listings, it’s easy to build business relationships with other companies and become referral partners by giving and receiving business recommendations.
- Premium Business Listing will let you add keyword phrases, appear in additional categories, and be highlighted in Manta search results
The three major local search engines (Google, Bing, Yahoo) maintain their own business databases as well as pulling information from other sources. Sometimes the information does not match, and things can get messed up. Localeze is one of three primary sources of data for these major search engines, sending updated data every couple of months. So if your business information is correct on Localeze, then it is likely to override mistakes that may have crept into the other databases.
Yelp says its aim is to connect people with great local businesses. Many people use Yelp to read reviews by other customers, which can also include responses from you about your business reviews. You can list your business information and add photos, and can also monitor views of your Yelp business page. Over 86 million people visited Yelp in the last quarter of 2012 to make “spending decisions”, making it an important place to have a business presence.
Foursquare invites you to claim your business which may already be listed. It has millions of business listings, all submitted by customers. Free analytics and business tools are available.
People searching for business services, including divorce services, will look online for information and reviews. It’s insufficient to be listed with just one or two sites. To maximize business exposure, obtain free listings on these sites, make sure the information is consistent everywhere, and monitor client reviews.