Your potential clients have a lot of choices in the marketplace. How can you get them to select your business over their other options? By adding value to your divorce services business. We hear about “adding value” a lot, but what does it actually mean?
In the business world, there are several meanings of the phrase “added value”. Investopedia.com describes it as “the enhancement a company gives its product or service” to provide potential customers with “a feature or add-on that gives it a greater sense of value…for example, offering one year of free support on a new computer”. It’s what helps you stand out from your competitors – doing more than is expected, giving your clients a better or more comprehensive experience.
How can this concept of “adding value” benefit your divorce services business?
Potential clients can research many options for divorce services and will weigh your business against all the others. Showing them how you can give them something more than your competitors will tip the scales in your favor and build your business.
How can you apply the concept of adding value to your divorce services business?
First of all, your divorce services business provides an alternative to litigated divorce that is faster, easier, more convenient, less stressful, less invasive, gives more control to the divorcing couple, and is much less expensive. These are really great selling features! Each of these benefits is an added value to your clients.
But how can you make your divorce services business stand out from other similar businesses? Here are some ways to consider –
- Provide better quality. Focus attention on your record of accuracy and reliability.
- Give great customer service. Show your willingness to go the extra mile in educating your clients about the divorce process and providing support to them through all the steps.
- Identify the real needs of your users, and address them. A divorce is not just a legal action; it involves many aspects of peoples lives including financial, emotional, new living arrangements, new social interactions, etc. A divorce services business that can provide referrals to resources that can help their clients in these non-legal areas will attract more interest.
- Customize your service for each client. You are offering more than a cookie-cutter solution. Emphasize that each client has a unique situation that your expertise can address.
- Create something unique and then build your brand. Become a niche business that focuses on a particular type of client, and then highlight that aspect that makes your busines unique to make it easy for your target audience to find you.
- Build partnerships. Look for opportunities to connect with providers of other types of services that could be of help to your clients as they go through a divorce. Build referral partnerships that broaden the resources you can make available to your clients, and that can also provide you with client referrals.
- Develop your personal skills. Take some classes or do some reading on developing communication and inter-personal skills. Knowing how to really listen to your client and how to communicate with someone going through a difficult emotional time is an extremely valuable asset – and will bring referrals from clients who have appreciated your sensitivity and helpfulness.
- Demonstrate that you have a proven track record and outstanding reputation in the market. People are looking for credibility in the businesses they deal with. Being able to offer some great testimonials and reviews on social media sites will validate that you offer great value to your clients.
Bottom line: You want your services to be perceived as being superior to those of your competitors, so offer something more than they do. Our Divorce With Dignity divorce facilitators do just that. We focus on people who want to achieve an amicable, peaceful divorce; our business name reflects that and attracts those type of clients. Divorce With Dignity has been in business for almost 20 years and has developed a reputation for excellence. We take a holistic and customized approach to divorce, offering our clients vetted referrals to whatever type of additional services their unique situation may require. And our Divorce With Dignity Network of legal professionals have access to ongoing training and coaching to make sure we are giving our clients the highest quality of service. Adding value is an important aspect of our work.
If this sounds like the type of divorce services business you’d like to have, come visit our website to learn more about joining our Divorce With Dignity Network!
The author of this blog is not an attorney and the information contained in these blogs should not be considered legal advice. The information provided here is based on the experience of the author and some of her clients whose actual names are not mentioned. Do not hesitate to seek the advice of an attorney if you have any legal questions.